Everybody, who is the on line shop owner, probably understands the power and importance of programs that allow to conduct the mass dispatch of newsletters and marketing messages. The level and efficiency of sales depends strongly on the marketing. Saying deeper, the more people receive your advertisment, the more products or services You will sell. That is why many tools, like wordpress newsletter plugin, are required. They allow to send immediately many messages to many receivers. Freshmail is the programme containing most effective tools. It is very useful and helpful is the mass dispatch of messages. The wordpress newsletter plugin enables to add immediately the new customer to the list of marketing messages and newsletters receivers. The consumer is attached to the group of people with simillar preferences and interests. They all receive newsletters sent by You and everything is conducted with the Freshmail programme"s help.